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Heidi Stassen

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About Heidi Stassen

I am self driven, hard working and ever craving a challenge. My diverse background throughout my career includes retail, hospitality, product & brand management, HR & IR, media planning & relations and new business development, online solutions and viral campaigns.

Expertise and knowledge gained whilst working with mentors like Erika Alberts (Publisher), Jackie Burger & Karin Roos (Magazine / Editors) and world renowned marketing strategist, Fred Ginsberg (Steinhoff Group) amongst others, allows me to project and analyze consumer behavior, brand positioning and product trends and are invaluable.

 

Location of Member

 

Upcoming Events

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This coming Sunday: Feb. 22, 12:00 PM to 3:00 PM
Feb 22

142 MIDWOOD AVENUE
Beverly Hills, CA 90210

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Next Sunday: Feb. 29, 3:30 PM to 6:00 PM
Feb 29

19 Parkway Drive
Beverly Hills, CA 90210

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PROFESSIONAL INFORMATION

Title : BDM & MARKETING MANAGER

Marketing Area : Regional

Type Of Business : Media & Entertainment: Communication/Media

Industry : Advertising/Marketing/PR

Years Of Experience In Industry : 15+

PERSONAL INFORMATION

Gender : Female

Place of Birth : South Africa

Date of Birth: 10/22/1970

Education Degrees : ND PR, ACCREDITED ASSESSOR, PROJECT MANAGEMENT

PROFESSIONAL BIOGRAPHY

Products And/Or Services :

Career snapshot

Iíve gained extensive experience in both the public and private sector and had the opportunity to conduct business with mentors like Erika Alberts (Publisher), Jackie Burger (Editor) and Fred Ginsberg (Marketing Guru) amongst others.

My credentials combine over 15 years of experience in the media & retail sectors, across several media platforms. I held senior management positions as Coordinating Manager AVUSA MEDIA, Operations Manager SHERATON HOTEL PRETORIA, Marketing and Business Development Manager ROCHESTER HOME DECOR (GEROS RETAIL HOLDINGS) and Marketing Manager XBUY (Online media).


A business approach based on delivering quality projects and events contributed to great successes in my career like increased revenue by 24% at Rochester Home Decor over a one year period, in most trying times (2009).

As part of my function at Rochester Home Decor, Iíve conducted an extensive market, product and consumer behavior study and re-introduced the brand identity and promise, and updating the CI accordingly without creating consumer confusion.

I strongly believe that we are living in exponential times and that broadcasters and media content providers should respond and position themselves best to exploit opportunities brought by changes in technology and regulation.

OVERVIEW OF RESPONSIBILITIES DURING CAREER:

†††††††† Marketing & Sales of company services.

†††††††† Quotations, costing of jobs & tenders

†††††††† Preparations and presentations of quotations and tenders.

†††††††† Production & Logistic planning

†††††††† Research (product, target market, brand & consumer behavior)

†††††††† Establishing of new product lines

†††††††† Media planning, Media Relations , Press releases and PR Functions

†††††††† Management of Departmental Expense control (up to R 8 M per annum)

†††††††† Strategic Business Planning (Brand and Product positioning)

†††††††† Annual Budget Planning & Projection (negotiations and control)

†††††††† Labour function and personnel management

†††††††† Creative production (TV, Radio and print)

†††††††† On line solutions and managing fluent and practical web portals



Current career positioning: PRIVATE CONSULTANT Ė MARKET, PR, COMMUNICATION AND BRAND STRATEGIES

 

Affiliations Awards :

1.††††††† Area manager of the Year 2003

 

Attributes Success To : A business approach based on delivering quality projects and events. I enjoy challenges and like to concentrate on my exceptional business & management skills, abilities to conceptualise creative ideas, execute projects and to solve problems. I further hold strong negotiating skills, am extremely diplomatic & resourceful with brilliant organizational skills. These attributes ultimately compliments my natural dynamic personality.†

 

Future Career And Business Goals :

 

More About me :

I am self driven, hard working and ever craving a challenge. My diverse background throughout my career includes retail, hospitality, product & brand management, HR & IR, media planning & relations and new business development, online solutions and viral campaigns.

Expertise and knowledge gained whilst working with mentors like Erika Alberts (Publisher), Jackie Burger & Karin Roos (Magazine / Editors) and world renowned marketing strategist, Fred Ginsberg (Steinhoff Group) amongst others, allows me to project and analyze consumer behavior, brand positioning and product trends and are invaluable.

Heidi Stassen's Blogs

Jun 19
(1711 views)

Marketing Tips that Won\'t Break the Bank

Marketing Tips that Won\'t Break the Bank If you\'re currently undertaking your own marketing activity, here are ten tips you can easily manage yourself that won\'t be costly to implement. † Use a strapline.†If your com ...


Jun 19
(1295 views)

Marketing Tips that Won't Break the Bank

Marketing Tips that Won't Break the Bank If you're currently undertaking your own marketing activity, here are ten tips you can easily manage yourself that won't be costly to implement.   Use a strapline. If y ...


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Heidi Stassen's Events

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Heidi Stassen
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Heidi Stassen's Picture Gallery


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New Wall Post


Heidi Stassen's Wall

Oct 30
Posted by : 9121063

Hi, I'm Sonia Visser.I am the owner of LQ Leaders, a company dedicated to transform people and business through leadership development and personal growth.We impact lives from age 11 to 111 and over.We also offer a NLP Practitioner Certificate course.
Jun 30
Posted by : 9121707

Hey my name is Davy and I run a company called DDV Management. DDV Management is divided in to parts: 1. DDV Support http://www.ddvmanagement.wix.com/business-support 2. DDV Training http://www.ddvskills.com DDV Support is a external business services provider that supports SME's, startups and entrepreneurs with adminstrative and project driven tasks. DDV Training is a skills training provider that focuses on SME's to give the opportunity to smaller companies with smaller budgets to provide training to their employees. Give me a call or send me an email. I would love to discuss how I can help. Thank you, Davy Davies-Vaneetvelde
Apr 30
Posted by : 9121707

Hey, my name is Davy and I am the owner of a company that assists in a businesses operation. We work with what they call Virtual assistants and specialist is all kind of different area to ensure you gain maximum to spend back into your business.
Apr 26
Posted by : 9121704

Hi, I'm Evert Oberholzer. I help South African residents and SA companies with their forex requirements. Let me arrange your forex when you travel overseas again. I have connections for International Transfers as well. Should you need to pay international suppliers for imports, services, royalties, etc, I will guide you through the process quick, cheaper than the banks and from the comfort of your pc. Great rates, great service: http://fx-online.co.za
Jan 26
Posted by : 9121618

Hi I'm Jessica Batts a Professional Coach(www.jessicabattscoaching.com)and passionate about people. As a professional coach I am dedicated to your best interest. Focussed on helping you find your own answers to that which may be holding you back, or be successful. I encourage you to invest in an professional coach who will support you. Imagine a coach who will challenge you to your core and stimulate your creativity. I look forward to guiding you through a transformative experience. Follow me on LinkedIn, and facebook.
Nov 21
Posted by : 9121538

Hi, I'm Graham Ries and I design training materials for the food industry. Call me if you'd like to know more...
Aug 17
Posted by : 9121361

HI, My name is Daniel, if you need any services around Event management, Artist Management, Music Videos and Music Productions, photography and Musical Equipment supplier and Sound, Concert Organistions and Promotions, D.I Production is waiting to be of quality and great service to you. for more details- www.danielisele.com
Jun 21
Posted by : 9121248

Hi, I am Ronelle Van Rooyen, Wedding Stylist - Destination Wedding Planner/Coordinator. I would love to offer my services to interesting bridal couples who wishes to get married in Cape Town, South Africa. Feel free to contact me for assistance. Kind regards and be Blessed. Please see my Links and "Like" those you can: Facebook: https://www.facebook.com/DelicateEleganceExtraordinaire Website: http://delicateelegance-weddings.webs.com/ LinkedIn: za.linkedin.com/pub/ronelle-van-rooyen/51/18a/878 Much appreciated
Apr 25
Posted by : 9121036

A Service by ContinuitySA called Infrastructure Impact Analysis (IIA), follow the link to read more. http://www.continuitysa.co.za/consulting/infrastructure-impact-analysis
Apr 17
Posted by : 9121036

My name is Cindy Bodenstein and I am the Marketing Manager for ContinuitySA. If your organisation is looking for Business Continuity Management (BCM), we have various solutions for you and operate the largest recovery facilities in Southern Africa. For more information on our business go to www.continuitysa.com